Media coverage of Pakistan's brisk Eid-ul-Azha livestock sales are a reminder that the nation is among the world's top ten consumers of goat meat and beef based on USDA data.

Pakistan's goat meat consumption of 779,000 tons in 2011-12 ranks it among the top 3 in the world. 1.7 million tons of beef consumption in Pakistan is ranked  9th among beef consuming nations. In addition, 834,000 tons of poultry meat consumption puts it among world's top 20.

Source: Economic Survey of Pakistan 2011-12

Along with rising meat consumption, there has also been a big surge in milk consumption with the ongoing livestock revolution in Pakistan. Pakistanis consumed nearly 39 million tons of milk in 2011-12, according to Economic Survey of Pakistan. This translates into 223 Kg of milk consumption per person which is about the same as the developed world's per capita milk consumption and more than twice that of neighboring India's 96 kg per capita.

Although meat consumption in Pakistan is rising, it still remains very low by world standards. At just 18 Kg per person, it's less than half of the world average of 42 Kg per capita meat consumption reported by the FAO.

Being mostly vegetarian, neighboring Indians consume only 3.2 Kg of meat per capita, less than one-fifth of Pakistan's 18 Kg. Daal (legumes or pulses) are popular in South Asia as a protein source.  Indians consume 11.68 Kg of daal per capita, about twice as much as Pakistan's 6.57 Kg.

Another ingredient popular in South Asian cuisine is vegetable oil.  It's an important source of fat and protein for a nutritious and tasty diet. Edible oil consumption soars during the holidays as hundreds of millions of people eat sweets and fried foods during the September-December festive season.   Pakistanis use about 20 Kg of oil, the per capita amount recommended by the World Health Organization, while Indians consume about 13 Kg per capita.

Source: USDA Report 2013

Celebratory occasions like Eid or Diwali push sugar consumption in South Asia. Pakistan's per capita sugar consumption is about 23 Kg while India's is about 20 Kg per person per year.

Fish Farming Growth in Pakistan. Source: FAO

Although still below average relative to the world, per capita consumption of meat, milk and edible oil is rising with rising incomes and standards of living in both India and Pakistan. As the dietary habits change, it'll be important for policy makers and health and fitness professionals to watch the changes and help educate the people about healthy eating.

Here's a video of MeatOne, a meat packer in Karachi:

Post by Meat One.

Related Links:

Haq's Musings

Livestock and Agribusiness Revolution in Pakistan

Pakistan's Rural Economy Showing Strength

Solving Pakistan's Sugar Crisis

Food, Clothing and Shelter in India and Pakistan 

Is India a Nutritional Weakling?

India Tops World Hunger Charts

Views: 1681

Comment by Riaz Haq on January 15, 2014 at 10:48pm

Here's an excerpt from USDA report on rising meat consumption in developing world as incomes rise:

Over the next decade, increases in meat consumption in developing countries are projected to average 2.4 percent annually, compared with 0.9 percent in developed countries. Per capita poultry meat consumption in developing countries is projected to rise 2.8 percent per year during 2013-22, much faster than that of pork (2.2 percent) and beef (1.9 percent).

Imports of meat by developing countries will also rise rapidly because consumption is expected to increase faster than domestic production. Imports are projected to rise 3.4 percent per year for poultry, 2.9 for pork, and 4.1 percent for beef.

Poultry meat imports are projected to rise steadily in nearly all developing countries in the next decade, particularly in the Africa and the Middle East region, which is expected to account for 64 percent of the rise in world poultry imports. While population and income growth in the region will boost demand, concerns over animal disease outbreaks in a number of countries are expected to slow growth in poultry production and further increase demand for imports. As a result, the region’s poultry imports will grow more than the combined rate for the rest of the world, and by 2022, Africa and the Middle East will account for over half of world poultry imports.

Since 2009, pork imports by China have risen sharply and are projected to continue rising steadily, accounting for over half of the growth in world pork imports in 2013-22. Asian countries, excluding China and Japan, and Mexico are likely to account for most of the rest of the increase in world pork imports during the period. Some higher income countries in East Asia, such as Korea and Taiwan, are expected to increase pork imports to satisfy rising demand for selected cuts of pork.

Some developing countries are also meat exporters. Exports of lower priced beef from India and Brazil to a number of low- and middle-income countries are expected to account for nearly two-thirds of the projected increase in world beef exports in 2013-22.

Demand for Livestock Feed Also Expands

The expansion of livestock production in feed-deficit countries continues to be a major driver of trade in coarse grain and protein meal, particularly in the Middle East, North Africa, and Asia. Larger and more effectively managed livestock production facilities and improved feeding practices have played a large role in the growing dominance of corn in international feed grain markets. Ruminants, such as cattle and sheep, are capable of digesting a broad range of feedstuffs, making demand sensitive to prices across alternate feed sources. However, the shift of pork and poultry production to larger and more modern operations will likely result in the use of higher quality feed, boosting demand for corn and soybean meal.

Coarse grain consumption in developing countries is projected to increase by 22 percent and account for 82 percent of the gain in world coarse grain consumption over the next decade. To meet this demand, imports by developing countries are projected to increase 34 percent and account for 93 percent of the growth in coarse grain imports worldwide....

http://www.ers.usda.gov/amber-waves/2013-august/developing-countrie...

Comment by Riaz Haq on September 13, 2016 at 7:23am

Pakistanis to sacrifice over 10 million animals this Eid

https://www.geo.tv/latest/114495-Pakistanis-to-sacrifice-over-10-mi...

Muslims in Pakistan celebrating Eid-ul-Azha will sacrifice over 10 million animals this year, officials at the Tanners' Association said on Monday.

According to Gulzar Feroz, the central chairman at the Tanners' Association, more than 2.7 million cows/bulls, four million goats, 800,000 lambs, and up to 30,000 camels will be sacrificed this year.

He said that the hides of cows/bulls were expected to fetch a price of Rs1,600 in the market, while goat hides would fetch a market price of Rs250 each.

He said that hides of sacrificial animals fetched a total of Rs8 billion last Eid, but due to fall in prices this year, hides of sacrificial animals are expected to fetch around Rs7 billion this year.

Comment by Riaz Haq on September 13, 2016 at 7:33am

Online sales of sacrificial animals

http://www.dawn.com/news/1205318

A trader at a leading online portal hopes to sell 100,000 sacrificial animals this year, up from 75,000 last year and 67,000 a year before that


Traders are frequenting between Karachi and the rural areas of Sindh or Punjab with greater ease and are bringing in truckloads of sacrificial animals to the city’s main market on Super Highway.

The cut in petroleum prices effective from September 1 has also come as a blessing for them, as they believe that it will help them contain the cost of transporting animals from rural areas to city and town markets.

Meanwhile, the online sale of animals is also expected to rise. People at Qurbanionline.com say they hope to sell 100,000 animals this year, up from 75,000 last year and 67,000 a year before that. People can buy a goat via this online facility for $225 or about Rs23,000 and a cow for $710 (a little over Rs72,000).

The Al-Shaheer Corporation, which owns the Meat One brand, has also offered the facility of qurbani to its customers for Rs22,000 per goat and Rs99,000 per cow. The deal includes the delivery of meat.

Online services for buying sacrificial animals and for participating in collective sacrifices are offered by several other web portals as well. And young investors are also using OLX.com and similar websites to sell animals on a limited scale.

At Karachi’s main market on Super Highway and in some other markets across the city, the prices of goats and sheep of average height and weight ranged between Rs20,000-30,000 and between Rs15,000-Rs25,000 respectively (till last Tuesday). Meanwhile, cows and calves of average height and weight were priced at Rs60,000-Rs100,000.

The welfare arms of political parties and charities have set their rates for goats at Rs15,000-Rs20,000 and for cows and calves at Rs49,000-Rs72,000 depending upon the size and weight of the animals and the places where the collective sacrifice would take place.

“Animal prices for end-buyers may rise further as Eid-ul-Azha gets closer. But investors would earn no big profits this year,” says a Karachi-based livestock broker who booked 300 cows and bulls in Bahawalpur and 300 goats in Tando Adam in the last week of June.

“I made bookings at an average rate of 60,000 per cow or calf and Rs12,000 per goat and the prices also covered the upkeep and grazing charges for three months,” he told this writer. He said half of the total price of all animals was paid at the time of booking and the remaining 50pc is being paid per truckload of animals on their arrival in Karachi.

This investor is expecting a maximum 30pc return on his investment (Rs22.5m paid as 50pc of the total price of animals in June), which works out at 10pc per month. Since the remaining 50pc price would be paid out of the money he is receiving from local traders, the 10pc net monthly return would not be diluted. “But then it’s not too big, as I have earned higher returns in previous years.”

He represents a class of investment-hoppers, charities, once-a-year-formed groups of crowd financers, NGOs, online traders, and the welfare arms of political parties and religious seminaries. They book sacrificial animals several months before Eid-ul-Azha and earn better returns on their investment owing to lower animal prices due to their bulk forward buying.

No credible estimate is available about such investment, but it certainly runs into tens of billions of rupees.

People had spent Rs350-400bn on purchasing sacrificial animals last year, according to a conservative estimate based on the post-Eid collection of hides and skins (7.4m reported by tanneries but close to 10m by other guesstimates). This year, such spending is expected to remain either unchanged or rise modestly, say sources associated with the cattle trade.

Meanwhile, individual animal-selling arguably fetches higher returns because it is at this stage that the animals are categorised not only by their weight and size but also by their breed or looks, with their prices set accordingly.

Comment by Riaz Haq on January 17, 2017 at 7:46am

#Pakistan Fauji #Meat begins commercial operations to export 100 tons of #halal meat daily

http://tribune.com.pk/story/1296723/fauji-fertilizer-bin-qasim-limi...

KARACHI: Fauji Meat Limited – a subsidiary of Fauji Fertilizer Bin Qasim Limited (FFBL) – officially commenced commercial operations of its meat processing and export business on Monday.

FFBL, Group GM Finance/CEO Syed Aamir Ahsan, said the firm kick started the operations in April 2016 and booked sales revenue close to an estimate of Rs1 billion in the first nine months (April-December 2016).

“The revenue would touch Rs16-20 billion in the next 1-2 years,” Ahsan told The Express Tribune on the sidelines of inaugural ceremony of the abattoir in Bin Qasim, Karachi.

This is one of the world’s largest meat processing and exporting plant established at a cost of $75 million.

The abattoir and meat processing facility has a daily production capacity of 100 tons of meat (85 tons of beef and 15 tons of mutton) in frozen and chilled categories for worldwide export.

“You, perhaps, may not find such a big plant across the world,” said Ahsan. “This year {2017}, we will fully utilise the installed capacity,” he said.

“Our quality and processing is not less than anyone in the world,” he said. He said FML would also introduce its quality products at local markets.

FFBL’s share price increased 1.24%, or Rs0.67, and closed at Rs54.29 with 5.39 million shares changing hands at the Pakistan Stock Exchange on Monday. The increase in price was attributed to restoration of subsidy on fertilisers.

Present, future exports

The plant is currently serving the GCC region (Kuwait and UAE) and China, and is in the process of obtaining formal approval for export of meat to Russia, MENA region and Central Asia.

Iran has given approval, while approvals from Saudi Arabia, Malaysia and Russia are in the pipeline. “We are confident that all these countries would approve during the years 2017-2018,” he said.

“The volume of sales of halal meat stands at $300 billion. Pakistan’s share in this is almost nil,” he said.

According to the Pakistan Bureau of Statistics’ latest data, the export of meat and meat preparations dropped 19% in dollar denomination to $87.56 million during July-November 2016 from $108.10 million in the same period last year.

It decreased 25.19% quantity-wise to 23,107 tons in the said five months.

Pakistan has been endowed with a large livestock population which includes cattle, buffalo, sheep and goat. It has a herd size of more than 60 million animals; one of the largest in the world.

Responding to a question, Ahsan said, production of 100-tons-a-day is a single-shift installed capacity. With the addition of another shift, the capacity can be doubled at a nominal investment.

The firm has engaged dozens of farmers to make quality breed available on a consistent and scientific basis.

Fauji Foundation Group Chairman Khalid Nawaz said the group started off with $0.2 million and now its annual turnover exceeds $1.5 billion, making it one of the largest business conglomerates in the country with interests in more than 18 industries and having a diverse investment portfolio.

Comment by Riaz Haq on October 11, 2017 at 8:25pm

Korean J Food Sci Anim Resour. 2017; 37(3): 329–341.
Published online 2017 Jun 30. doi: 10.5851/kosfa.2017.37.3.329
PMCID: PMC5516059
An Insight of Meat Industry in Pakistan with Special Reference to Halal Meat: A Comprehensive Review
Muhammad Sohaib* and Faraz Jamil1


https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5516059/

In Pakistan, per capita use of meat is around 32 kg as compared to developed world, where per capita meat consumption reached to 93 kg as lead by Australia followed by USA. Accordingly, during the last few years, modern slaughter houses and processing facilities are established in Pakistan. These plants are mainly located across Lahore and Karachi, having capacity to produce processed meat products. Currently, Pakistan meat industry is producing variety of meat products including traditional and western style like kabab, kofta, fillings for samosas, mince products, nuggets, burger patties, sausages, and tender pops etc (Noor, 2015). Moreover, given the increased concern of food safety and a shift to modern meat processing methods, the meat product businesses are experiencing further integration (Kristensen et al., 2014). Furthermore, the size of slaughter houses and meat processing companies has also been raising leading intensification and more variety of meat products. The slaughtering and meat processing technologies for poultry and livestock has seen momentous changes. The conventional techniques of “one knife to kill”, one blade to remove hair/skin and one weighing balance to trade meat” has disappeared significantly in large-scale productions, shifting to mechanized slaughter houses, refined cuts according to consumer demand, chilled-chain distribution and regulated selling of meat and meat products (Troy et al., 2016).

--------

Pakistan per capita meat consumption in 2000 was 11.7 kg that was increased to 13.8 and 14.7 kg in 2006 and 2009, respectively. Additionally, current per capita meat consumption has reached to 32 kg that is further expected to reach 47 kg by 2020 (Table 1). However, urbanization, economic growth, industrialization as well as eating pattern resulting increased per capita meat in the future years that will also generates higher demand for meat and allied products (Chartsbin, 2017). The dietary awareness to population has also played key role in shifting preferences to consume meat and its products. Pakistan having rich traditions and cultural festivities is also adding more demand for meat and meat products during whole year and this demand further rises significantly during festive season. To cope up this growing demand, government as well as meat industry are now concentrating to meet requirements by providing sufficient, healthy and quality produce, both fresh and processed products (GOP, 2016). Furthermore, consumer awareness is pushing meat industry and regulating agencies to keep an eye on quality of meat, safety assurance, animal health and welfare as well as precise traceability (Steinfeld et al., 2006).

Comment by Riaz Haq on May 30, 2019 at 10:52am

#Pakistan all set to enter #China’s $15 billion #meat market. Currently, meat from Pakistan is exported to Gulf #Arab countries, #Vietnam and #Malaysia. #livestock https://www.thenews.com.pk/print/478010-pakistan-all-set-to-enter-c...

Pakistan is all set to venture into the $12 to 15 billion China’s meat market under the two agreements recently signed with the neighbouring country, the food minister said on Wednesday.


The two countries signed two agreements on agricultural cooperation and foot and mouth disease (FMD) free zone during a three days visit (26 to 28 May) of Chinese president to Pakistan.

Minister for National Food Security and Research Mehboob Sultan said the country would move from stage two to stage three towards the control and eradication of FMD by developing FMD free zones in Pakistan.

“This would also open big markets of China and Indonesia for Pakistan meat,” Sultan told media.

China’s annual meat requirement is worth $12 to 15 billion. Currently, meat from Pakistan is exported to Gulf countries, Vietnam and Malaysia.

“The government is focusing on expanding the Pakistan’s meat market and this five years agreement with China will help us achieve the desired results not only in the meat market but in agriculture sector and will be mutually beneficial,” the food minister added.

The purpose of China-Pakistan’s agreement is the establishment of FMD free zone where vaccination would be practiced.

The FMD free zone will be constructed within the territory of Pakistan according to the agreed common requirements of the parties, and the Chinese side would provide technical assistance and support.

Currently, China is the 4th biggest export market of Pakistan. Agriculture is a vital industry in China, employing over 300 million farmers. Despite accounting for only 10 percent of arable land worldwide, it

produces food for 20 percent of the world’s population. Pakistani government is also expecting to get an opportunity to cooperate with China in the field of agriculture at the platform provided by Shanghai Cooperation Organisation.

China is further likely to lift three years long ban on import of Pakistani rapeseed meal into China once a protocol proposed by the Chinese government would be signed.

The framework agreement on agricultural cooperation between Pakistan and China would be executed and implemented through the ministry of national food security and research of Pakistan and ministry of agricultural and rural affairs of China.

The agreement holds an important position in the backdrop of China-Pakistan Economic Corridor framework and promotes cooperation in the areas of mutual interest in the field of agriculture.

The goals set in the agricultural framework agreement would be achieved in next five years and would cover extension services of agricultural technology and inputs, remote sensing and geographical information system and food processing and pre-and-post-harvest handling.

The agreement also covers storage of agricultural produce, genetic resources of crops, livestock and poultry, selection and breeding of new breeds of animals and new varieties of plants, feed fisheries and aquaculture, research and development of new high-yield varieties, precision agriculture and pest and disease control.

Comment by Riaz Haq on March 26, 2020 at 11:36am

As of 2017, Pakistan is the world's 9th largest meat producing country.

Pakistan produced 1.87 million tons of meat in 2017, accounting for 2.89% of global meat production.

Here's the top 10 list:

1. US (12 million tons), 2. Brazil (9.5 million tons) , 3. EU (7.87 million tons) , 4. China (7 million tons), 5. India (4.25 million tons) , 6. Argentina (2.6 million tons), 7. Australia (2 million tons) , 8. Mexico (1.91 million tons) , 9. Pakistan (1.78 million tons) , 10. Turkey (1.7 million tons)

http://www.thedailyrecords.com/2018-2019-2020-2021/world-famous-top...

Comment by Riaz Haq on March 26, 2020 at 11:42am

World Cattle Inventory:

Pakistan ranks 8th in the world in number of heads of cattle:

World 1,467,548,724
Rank Country Head % Of Total
1 Brazil 211,764,292 14.43%
2 India 189,000,000 12.88%
3 China 113,500,000 7.73%
4 United States 89,299,600 6.08%
5 Ethiopia 54,000,000 3.68%
6 Argentina 51,095,000 3.48%
7 Sudan  41,917,000 2.86%
8 Pakistan 38,299,000 2.61%
9 Mexico 32,402,461 2.21%
10 Australia 29,290,769

2.00%

https://beef2live.com/story-world-cattle-inventory-ranking-209-coun...

Comment by Riaz Haq on September 7, 2023 at 6:59pm

As one of the most important occasions in Pakistan, Eid al-Adha generated an estimated revenue of over 1.74 billion U.S. dollars in sacrifices and related economic activities, with the sales of sacrificial animals and decorations witnessing a rise this year.

https://english.news.cn/20230628/d275a97254e2450980afb91e65eff0a3/c...


According to the latest statistics from Pakistan Tanners Association, Eid al-Adha generated estimated economic activity to the tune of 329 billion rupees (1.15 billion U.S. dollars) in 2022 in the country from sacrifices alone, with the amount surpassing 500 billion rupees (1.74 billion dollars) if related economic activities are included.

Talking to Xinhua, Mushtaq Malik, an animal trader at a make-shift animal market in eastern Rawalpindi district, said that a large number of buyers with their families are visiting the market and showing keen interest in sacrificial animals while indulging in hard bargaining and negotiations.

"We raised these animals with love and affection. They (customers) try to choose the best animal to sacrifice on this special occasion. Some affluent people don't care too much about the prices as their focus is to buy the best," Malik said.

He said that the price of each animal depends on age, weight and health, adding that the animal with the right weight and health would be sold at a higher price, and buyers know all about their options before purchasing the animals.

As the hustle and bustle is gradually increasing at cattle markets, some of the buyers seem rather unhappy about the unrealistically high prices of the animals, complaining that the prices have gone up substantially compared to last year.

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