Pakistan's $20 Billion Tourism Industry is Booming

Pakistan's tourism industry, currently estimated at $20 billion (6.9% of GDP in 2016), is booming, according to data available from multiple reliable sources. World Travel and Tourism Council (WTTC) forecasts it to grow to over $36 billion within a decade.

Economic Impact of Tourism:

Pakistan tourism industry generates $20 billion in revenue and supports 3.6 million jobs directly and indirectly, according to the World Travel and Tourism Council. Foreign visitors generate nearly a billion US$ in exports.

Economic Contribution of Pakistan Tourism. Source: WTTC

Tourism Growth: 

Significantly improved security situation has helped boost annual tourist arrivals in Pakistan by 300% since 2013 to 1.75 million in 2016, while domestic travelers increased 30% to 38.3 million, according to the state-owned Pakistan Tourism Development Corp.  Hotel bookings increased 80 percent in 2016, according to Jovago, Pakistan’s biggest hotel booking website.

Courtesy: Nikkei Asian Review

By contrast, foreign tourist arrivals in the country’s larger neighbor, India, jumped from 6.97 million in 2013 to 8.8 million in 2016, according to Indian government figures. 88% of India's and 92% of Pakistan's tourism revenue is domestic. India's tourism industry is worth $209 billion (9.6% of of GDP in 2016), according to WTTC.

A story in the Financial Times, a British newspaper, quotes British tour operator Jonny Bealby as saying,   “While I am sure this will raise some eyebrows, we are starting to see a marked increase in tourism to Pakistan".  Bealby's company arranged 55% more clients to Pakistan in 2017 compared with 2016, and advance bookings are more than 100 per cent up on this point 12 months ago, according to the Financial Times.

Top Adventure Tourism Destination: 

British Backpackers Society has recently ranked Pakistan as its top destination for adventure tourism.  The Society describes Pakistan “one of the friendliest countries on earth, with mountain scenery that is beyond anyone’s wildest imagination”.

Pakistan Tourism Promotion in Jakarata, Indonesia

Pakistan's northern areas are a top destination for adventure-seekers interested in mountain climbing, white water rafting,  extreme kayaking and helicopter skiing.

Pakistan Brand Promotion on London Buses

Pakistan Tourism Promotion: 

Pakistan government's tourism campaign — including covering buses in several major world cities with beautiful pictures of Pakistan's tourist attraction — have helped raise the country’s profile. Increased investments in roads, airports and other infrastructure have helped ease travel.

Pakistan government has announced its decision to provide 30 day tourist visa on arrival for visitors from 24 countries on three continents.

Summary:

Tourism industry in Pakistan is booming with 300% increase in foreign tourist arrivals since 2013. It contributed $20 billion (6.9% of GDP in 2016) and supported 3.6 million jobs in 2016. World Travel and Tourism Council (WTTC) forecasts it to grow to over $36 billion within a decade.

Here's a video about Pakistan narrated by an American Journalist Cynthia Ritchie:

https://youtu.be/G8bzv3G9vjY

Related Links:

Haq's Musings

Pakistan Travel and Tourism Boom

Extreme Kayak Adventures in Pakistan

Helicopter Skiing in Karakorams

Climbing K2: The Ultimate Challenge

Indian Visitors Share "Eye-Opening" Stories of Pakistan

American Tourist Picks Pakistan Among Top 10 Best Countries to Visit

Pakistani American to Pakistani Diaspora: Go Back and Visit Pakistan

Riaz Haq's YouTube Channel

PakAlumni Social Network

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Comment by Riaz Haq on August 18, 2023 at 6:00pm

Boost to tourism: First international flight lands at Skardu airport
In a touching gesture, the captain of the flight opened a window and proudly hoisted the national flag

https://www.thenews.com.pk/print/1100304-boost-to-tourism-first-int...


SKARDU: A historic moment unfolded at Skardu International Airport as flight PK 234 touched down, marking it the first-ever international flight to land on Skardu soil.

The arrival was celebrated with a heartwarming water cannon salute, painting the skies with a majestic display of water arcs.

In a touching gesture, the captain of the flight opened a window and proudly hoisted the national flag, symbolising the unity and pride of the nation. Traditional hats and thoughtful gifts were joyously distributed among the passengers aboard the inaugural flight, setting the tone for a remarkable journey.

While the initial tourist count was modest, with only 80 passengers on this milestone flight, officials from the national airline revealed that these travelers had embarked on a journey from Dubai to Skardu, making a connecting stop at Skardu. This strategic connection is expected to pave the way for an influx of tourists, injecting new life into the local tourism industry.

The residents of Skardu are excited at this as a momentous step towards boosting the region’s tourism. With Skardu being renowned for its breathtaking landscapes and rich cultural heritage, the commencement of international flights is anticipated to open doors to a world of opportunities.

The successful landing of the first international flight on the auspicious occasion of Independence Day has added an extra layer of jubilation to the festivities.

Comment by Riaz Haq on September 4, 2023 at 5:12pm

The road that's the 'Eighth World Wonder'

https://www.bbc.com/travel/article/20230903-the-karakoram-highway-t...


The 1,300km Karakoram Highway cuts through some of the most astounding rock faces on the planet. It's a road trip of dreams, yet few have ever heard of it or how it came to be.

Crisp mountain air rushed in through the car window as I drove past jagged mountain landscapes. Despite summer being in full swing, massive amounts of snowpack still clung to the 7,000m peaks. Glacial waterfalls dripped down to feed the aquamarine river below, through Pakistan's high-altitude Hunza Valley that was aptly termed "Shangri La" by British novelist James Hilton.

I was driving the Karakoram Highway (KKH), which cuts through some of the most astounding rock faces on the planet. Often coined the "Eighth Wonder of the World", it's a road trip of dreams, yet few have ever heard of it, or how it came to be.

The KKH was once a leg of the Silk Road, with its foundations built by locals centuries ago. However, it wasn't until 1978 – after nearly 20 years of construction by more than 24,000 Pakistani and Chinese workers – that it was officially inaugurated for vehicles, which brought trade, tourism and ease of travel to this remote part of the world.

The 1,300km highway extends from the small city of Hasan Abdal near Pakistan's capital of Islamabad to Kashgar in China's autonomous Xinjiang region via Khunjerab, the highest paved border crossing in the world at about 4,700m. But I was drawn to the 194km stretch of the highway that runs through the Hunza Valley, a region surrounded by the Karakoram Mountains that give the highway its name. This impossibly beautiful section is where you can see pristine glaciers, alpine lakes and snow-capped peaks right from the comfort of your ride. However, as alluring as the journey is, it's the incredible people and traditions of the Hunza Valley that make this part of the highway so special.

Nestled in the Gilgit Baltistan territory between Xinjiang and Afghanistan's Wakhan Corridor, Hunza was mostly cut off from the world until the 20th Century due to the formidable geography. Primarily home to the Burusho and Wakhi people, the remote region has its own languages, music and culture that's unlike anything you'd find in Pakistan – or anywhere else in the world.

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