Pakistan's Saadia Zahidi Leads World Economic Forum's Gender Parity Effort

Pakistan-born, Harvard-educated economist Ms. Saadia Zahidi, author of "50 Million Rising", is currently a member of the executive committee and the head of Education, Gender and Work at the World Economic Forum, Davos, Switzerland. She told Kai Ryssdal of APR Marketplace of her visit to a gas field in Pakistan with her geophysicist father where she met Nazia, a woman engineer who inspired her.

Saadia Zahidi

The "50 Million" in the title of her book refers to the 50 million Muslim women who have joined the work force over the last 15 years bringing the total number of working women in the Muslim world to about 155 million.

In her book, Saadia talks about her father being the first in his family to go to university. He believed in girls' education and career opportunities. She recalls him suggesting that "my sister could become a pilot because the Pakistan Air Force had just starting to train women. Another time he speculated that I could become a news anchor because Pakistan Television, the state-owned television network, had started recruiting more women".  Here's an excerpt of her book:

"This shift has not been limited to Pakistan. A quiet but powerful tsunami of working women has swept across the Muslim world. In all, 155 million women work in the Muslim world today, and fifty million of them--a full third--have joined the work force since the turn of the millennium alone, a formidable migration from home to work in the span of less than a generation".

Saadia Zahidi has devoted parts of her book to her experiences in Pakistan where she visited a McDonald's restaurant and found many women working there. A woman also named Saadia working at McDonald's restaurant in Rawalpindi is featured in the book. Here's an excerpt:

"For young women like Saadia, seeing their efforts rewarded in the workplace, just as they were in school and university, can be eye-opening and thrilling and lead them to become even more motivated to work. The independent income is an almost unexpected bonus. I asked Saadia how she spends her earnings and whether she saves. She gives 30 percent of her income to her parents, she said, and the rest she spends as she pleases: mostly on gifts to her parents, sisters, and friends as well as on lunches and dinners out with friends and gadgets like her cell phone—all new luxuries for her. She said that she has no interest in saving because her parents take care of housing and food, just as she expects her husband will do after she marries. So her disposable income is wholly hers to spend, allowing her to contribute to the household budget while also buying luxuries that were previously unimaginable for her parents, without adding a burden to them."

Challenging the stereotypes about Muslim women, Saadia cites an interesting statistic: In Saudi Arabia, out of all of the women that could be going to university, 50 percent are. And that is higher than in China, in India, in Mexico, in Brazil.

I wrote a post titled "Working Women Seeding a Silent Revolution in Pakistan" in 2011. It's reproduced below in full:

While Fareed Zakaria, Nick Kristoff and other talking heads are still stuck on the old stereotypes of Muslim women, the status of women in Muslim societies is rapidly changing, and there is a silent social revolution taking place with rising number of women joining the workforce and moving up the corporate ladder in Pakistan.



"More of them(women) than ever are finding employment, doing everything from pumping gasoline and serving burgers at McDonald’s to running major corporations", says a report in the latest edition of Businessweek magazine.



Beyond company or government employment, there are a number of NGOs focused on encouraging self-employment and entrepreneurship among Pakistani women by offering skills training and microfinancing. Kashf Foundation led by a woman CEO and BRAC are among such NGOs. They all report that the success and repayment rate among female borrowers is significantly higher than among male borrowers.



In rural Sindh, the PPP-led government is empowering women by granting over 212,864 acres of government-owned agriculture land to landless peasants in the province. Over half of the farm land being given is prime nehri (land irrigated by canals) farm land, and the rest being barani or rain-dependent. About 70 percent of the 5,800 beneficiaries of this gift are women. Other provincial governments, especially the Punjab government have also announced land allotment for women, for which initial surveys are underway, according to ActionAid Pakistan.



Both the public and private sectors are recruiting women in Pakistan's workplaces ranging from Pakistani military, civil service, schools, hospitals, media, advertising, retail, fashion industry, publicly traded companies, banks, technology companies, multinational corporations and NGOs, etc.



Here are some statistics and data that confirm the growth and promotion of women in Pakistan's labor pool:

1. A number of women have moved up into the executive positions, among them Unilever Foods CEO Fariyha Subhani, Engro Fertilizer CFO Naz Khan, Maheen Rahman CEO of IGI Funds and Roshaneh Zafar Founder and CEO of Kashf Foundation.

2. Women now make up 4.6% of board members of Pakistani companies, a tad lower than the 4.7% average in emerging Asia, but higher than 1% in South Korea, 4.1% in India and Indonesia, and 4.2% in Malaysia, according to a February 2011 report on women in the boardrooms.

3. Female employment at KFC in Pakistan has risen 125 percent in the past five years, according to a report in the NY Times.

4. The number of women working at McDonald’s restaurants and the supermarket behemoth Makro has quadrupled since 2006.



5. There are now women taxi drivers in Pakistan. Best known among them is Zahida Kazmi described by the BBC as "clearly a respected presence on the streets of Islamabad".



6. Several women fly helicopters and fighter jets in the military and commercial airliners in the state-owned and private airlines in Pakistan.

Here are a few excerpts from the recent Businessweek story written by Naween Mangi:

About 22 percent of Pakistani females over the age of 10 now work, up from 14 percent a decade ago, government statistics show. Women now hold 78 of the 342 seats in the National Assembly, and in July, Hina Rabbani Khar, 34, became Pakistan’s first female Foreign Minister. “The cultural norms regarding women in the workplace have changed,” says Maheen Rahman, 34, chief executive officer at IGI Funds, which manages some $400 million in assets. Rahman says she plans to keep recruiting more women for her company.

Much of the progress has come because women stay in school longer. More than 42 percent of Pakistan’s 2.6 million high school students last year were girls, up from 30 percent 18 years ago. Women made up about 22 percent of the 68,000 students in Pakistani universities in 1993; today, 47 percent of Pakistan’s 1.1 million university students are women, according to the Higher Education Commission. Half of all MBA graduates hired by Habib Bank, Pakistan’s largest lender, are now women. “Parents are realizing how much better a lifestyle a family can have if girls work,” says Sima Kamil, 54, who oversees 1,400 branches as head of retail banking at Habib. “Every branch I visit has one or two girls from conservative backgrounds,” she says.

Some companies believe hiring women gives them a competitive advantage. Habib Bank says adding female tellers has helped improve customer service at the formerly state-owned lender because the men on staff don’t want to appear rude in front of women. And makers of household products say female staffers help them better understand the needs of their customers. “The buyers for almost all our product ranges are women,” says Fariyha Subhani, 46, CEO of Unilever Pakistan Foods, where 106 of the 872 employees are women. “Having women selling those products makes sense because they themselves are the consumers,” she says.

To attract more women, Unilever last year offered some employees the option to work from home, and the company has run an on-site day-care center since 2003. Engro, which has 100 women in management positions, last year introduced flexible working hours, a day-care center, and a support group where female employees can discuss challenges they encounter. “Today there is more of a focus at companies on diversity,” says Engro Fertilizer CFO Khan, 42. The next step, she says, is ensuring that “more women can reach senior management levels.”







The gender gap in South Asia remains wide, and women in Pakistan still face significant obstacles. But there is now a critical mass of working women at all levels showing the way to other Pakistani women.

I strongly believe that working women have a very positive and transformational impact on society by having fewer children, and by investing more time, money and energies for better nutrition, education and health care of their children. They spend 97 percent of their income and savings on their families, more than twice as much as men who spend only 40 percent on their families, according to Zainab Salbi, Founder, Women for Women International, who recently appeared on CNN's GPS with Fareed Zakaria.

Here's an interesting video titled "Redefining Identity" about Pakistan's young technologists, including women, posted by Lahore-based 5 Rivers Technologies:



Related Links:

Haq's Musings

Status of Women in Pakistan

Microfinancing in Pakistan

Gender Gap Worst in South Asia

Status of Women in India

Female Literacy Lags in South Asia

Land For Landless Women

Are Women Better Off in Pakistan Today?

Growing Insurgency in Swat

Religious Leaders Respond to Domestic Violence

Fighting Agents of Intolerance

A Woman Speaker: Another Token or Real Change

A Tale of Tribal Terror

Mukhtaran Mai-The Movie

World Economic Forum Survey of Gender Gap

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Comment by Riaz Haq on March 10, 2021 at 7:10pm

#Pakistan has significantly improves score on the entrepreneurship indicator of #Woman, #Business & #Law (WBL) index, from 50 to 75 points. #WorldBank index covers 8 areas; mobility, workplace, pay, marriage, parenthood, entrepreneurship, assets, & pension https://www.thenews.com.pk/print/802154-pakistan-s-wbl-index-up-25-...


The rise is mainly attributed to reforms introduced by the Securities and Exchange Commission of Pakistan (SECP), enabling women to register a company effectively and promptly, it added.

In the 2021 report, Pakistan has improved its score on two indicators; entrepreneurship and workplace, resulting in upgrading the overall score to 55.6, from 49.4 in 2020. It has been included in five economies that have introduced reforms to improve entrepreneurship opportunities for women, the report showed.

It is encouraging to note that from March 2020 to March 2021, SECP registered a total of 21,168 companies, of which 5,145 companies have at least one woman director, which accounts for 24.3 percent of the total incorporation during the period. SECP, cognizant of the vital role played by women in economic growth, has introduced several steps to improve gender mainstreaming within the organisation.

The recent measures included an increase in maternity leave from 90 to 180 days, 48 percent representation of women in new hiring, and 23 percent representation in recent promotions.

Comment by Riaz Haq on June 25, 2021 at 7:43am

Levi Jeans' New #Pakistan Store is Run Entirely by #Women. It is 168-year-old #international clothing brand's first owned-and-operated store in Pakistan that’s staffed entirely by women. The store is located in #Lahore. #apparel https://sourcingjournal.com/denim/denim-brands/levis-lahore-pakista... via @SourcingJournal

The opening is a win for Pakistani women, as the Covid-19 pandemic hit vulnerable demographics especially hard and exposed an increasing need to learn alternative work skills. According to Maha Butt, the new store’s manager, Levi’s launch helps open a new line of work for those most affected.


“This is a great initiative that heads in the right direction to break gender-based stereotypes and perspectives,” she said. “It’s great that we can showcase retail as a good and rewarding career option for women.”

One of the world’s largest sources of funding for developing countries, the World Bank Group reported that while women make up 48.5 percent of Pakistan’s population, only about 22 percent are employed. To close that gap, companies throughout the global denim supply chain launched targeted initiatives to support Pakistani women.

In March, Pakistan-based Artistic Milliners launched HERessentials, a pilot program that helps women working within its factories develop social and technical skills needed to respond to environmental and socioeconomic changes. The program is established by the same organizers of HERproject, a skills-building initiative that’s also garnered support from denim heavyweights including Levi’s.

The denim brand noted that it has more work to do to connect Pakistani women with employment opportunities. Currently, the company reports that 14 percent of women make up its Pakistani retail workforce. It aims to increase that number to 25 percent by the end of 2021, and up to 40 percent by the end of 2022. A second women-run store is slated to open in Karachi later this year.

“I am so excited about this amazing store from our team in Pakistan,” said Elizabeth A. Morrison, who joined Levi Strauss as chief diversity, equity and inclusion officer last year. “It builds on and challenges us to advocate for what’s right while capturing our renewed commitment to focusing on ‘our insides’ and our intention to create a company that mirrors our consumers and communities.”

The initiative is part of Levi’s greater commitment to having better representation throughout the company. Last June, it published its first-annual diversity report which showed that women make up 55 percent of the company’s corporate division and 58 percent of its retail segment, but the majority of management positions are fulfilled by men. Males make up 59 percent of leadership positions, which LS&Co. defines as the top 250 leaders in the company. Men fulfill 56 percent of executive management positions and 67 percent of LS&Co.’s board of directors.

Comment by Riaz Haq on December 12, 2021 at 10:34am

At 18, this small town Pakistani girl who lives in Vernon, #Connecticut is already a college graduate and an author. Urwa Hameed grew up in a small town near #Multan in #Pakistan where electricity and running water were scarce. #women #Pakistani-#American https://news.yahoo.com/18-pakistani-native-lives-vernon-110000196.h...

“The desert was 20 minutes away. The groundwater was sour. There were filtration systems, but without electricity, you can’t use them,” she says.

In this atmosphere, Hameed grew up, admiring her father. He owned farmland, where wheat, mangos and cotton were grown. He also was an immigration attorney who traveled frequently in his work to the United States and Great Britain. As part of his work, he ran a pro bono legal clinic for the poor.

“He was a government advocate for ushr and zakat, which is a way of redistributing alms to the poor. Zakat is one of the five pillars of Islam,” she says. “He helped people file paperwork, get green cards.”

The importance of education was instilled in Hameed from a young age.

“It was very hard. The closest school was 2½ hours away” by bus, she says. “I had to go to Quran school, too. I got up early and wouldn’t get home until 10, 10:30 at night.”

As she got older, she moved to Islamabad, the country’s capital.

“My sister and I ... had to live there to get access to education,” she says. In Islamabad, she missed her family.

“The void was always there.”

Later, her father decided to bring his family to the United States. Then tragedy struck. Always sickly and often overworked, her father died while processing his family’s final immigration paperwork. The rest of Urwa’s family — her sister, her two brothers and their mother — went ahead with the plans to go to America. They settled in Vernon, where several of Hameed’s aunts lived.

Hameed’s education here got off to a rocky start.

“I was initially placed in Vernon Center Middle School. I was quite upset. I told my mother, this is really easy,” she says. “The math and English classes were teaching me things I had learned four years ago. I was intellectually unchallenged and frustrated.”

Later, she was pushed up two grades and finished at Rockville High before moving on to Boston College.

Hameed is fluent in Punjabi and Urdu. She can fluently read and write Arabic, which she learned in Quran school. She learned English in Pakistan, but didn’t become verbally fluent until emigrating.

“I never spoke to anyone in English there,” she says. She also speaks Saraiki, a Pakistani language, “at about 90%.”

“The tribe who worked on our farmland, they spoke it. My family interacted with them,” she says. Since coming to America, she has learned a bit of Spanish.

At Boston College, Hameed got a job in the office of residential life and she did research for professors who were writing books. As a freshman, she traveled to the Balkans to study the philosophy of war and peace. She unsuccessfully ran for student body president and she advocated for Halal food and a mosque on campus.

She also traveled back to Pakistan three times to research her self-published book titled “Steering Toward Change: Women Politicians Challenging Patriarchy, Class and Power in Pakistan,” for which she interviewed and profiled 45 Pakistani women politicians.

“Every one of these women had to overcome a patriarchal culture to succeed. Politics is seen as the realm of men, where women are not welcome. They have to work every day to keep their space,” she says. “Women’s interests are not represented in politics. They have that urge to represent women.”

She was happy at Boston College, a Catholic school, although she is Muslim. The student body, about 9,000 people, has about 250 Muslims, she says.

“I am a practicing and believing Muslim. I was more comfortable being my religious self in a religious school than I would have been in a secular school,” she says.

Comment by Riaz Haq on January 6, 2022 at 1:52pm

In a First for Pakistan, a Woman Is Cleared to Become a Supreme Court Justice
Justice Ayesha A. Malik’s nomination, intensely opposed by some lawyers that have threatened to strike, was hailed by others as an important victory in improving representation for women.

https://www.nytimes.com/2022/01/06/world/asia/pakistan-woman-suprem...

Pakistan cleared the way for the first woman in the country’s history to become a Supreme Court justice, when a judicial commission on Thursday approved the elevation of Justice Ayesha A. Malik to the top court.

The nomination of Justice Malik, a justice on Lahore’s High Court, was hailed by lawyers and activists who saw it as a rare victory after decades of struggle to secure greater representation and rights for women in Pakistan’s largely conservative and male-dominated society.

“This is historic,” said Aliya Hamza Malik, a member of parliament from the governing Tehreek-e-Insaf bloc. “It is a defining moment for women’s empowerment in the country.”

Her nomination, which was backed by Chief Justice Gulzar Ahmed, will now go to a parliamentary committee, which is expected to confirm her appointment to a 10-year term.

The path to Justice Malik’s nomination was not smooth. She has faced bitter opposition from a large section of the legal community, and some lawyers have threatened to go on strike if she becomes part of the Supreme Court bench.

Last September, the judicial commission rejected Justice Malik’s elevation after four out of its eight members opposed her, citing her lack of seniority. Justice Malik is fourth in seniority on the Lahore High Court, which she joined in 2012.

Despite the opposition, the country’s chief justice continued to support her elevation to the top court, and legal advocacy groups have discounted the argument that lack of seniority is a disqualifying factor for nomination.

“This elevation has come 74 years too late, and we should all celebrate that some change to an all-male bench has finally come,” said Benazir Jatoi, an Islamabad-based lawyer, referring to the creation of an independent Pakistan in 1947.

“Our judicial system is alien to female representation,” Alia Zareen Abbasi, another Islamabad-based lawyer, noted. “Despite years and years of struggle and having very able female judges, none was able to make it to the Supreme Court. Even in high courts, the low, almost negligible percentage of female representation is very alarming.”

Some observers cautioned that one victory for women was far from enough in a country where sexual assault and discrimination remain largely unpunished crimes.

“If women continue to be shackled by patriarchy and regressive interpretations of Islam, we will continue to not progress in terms of developing the human capital required to succeed nationally and globally,” said Zarmeeneh Rahim, an Islamabad-based lawyer.

Still, she said, “to finally see a woman sit on the highest court in the land is a small step forward in that struggle.”

Comment by Riaz Haq on May 22, 2022 at 9:09am

Pakistan’s generational shift
By Dr Ayesha RazzaqueMay 22, 2022

https://www.thenews.com.pk/print/959718-pakistan-s-generational-shift

Last year saw the publication of ‘Womansplaining – Navigating Activism, Politics and Modernity in Pakistan,’ a book edited by Federal Minister Sherry Rehman to which I was able to contribute a chapter. It connected education with women’s rights and argued that indigenous movements like the Aurat March should focus on education as a core part of their agenda.

Detractors of Pakistan’s women’s rights movement have been taking potshots at it by claiming that the issues it raises are not the issues of ‘real’ (read: rural) women. Put aside for a minute the fact that Pakistan’s rural population now accounts for 62 per cent, down from 72 per cent in 1980, and is on a steady decline. While the numbers may differ, and women’s power to negotiate may differ, rural and urban women share basic challenges and better education can yield similar opportunities and improvements in life circumstances.

Indigenous progressive and women’s rights movements have adopted the cause of education as an agenda item but should make it front and center, specifically K-12 education for girls in rural areas. New data further substantiates that connection with numbers. Education up to the higher secondary level, just the education that rural schools offer today, is the enabler that brings increased women’s labour force participation, delayed first marriage, lower rates of consanguinity, increased income, increased spousal income, and is a contributing factor to greater freedom of movement and communication – all positives.

Studies exploring the relationships between levels of education and life circumstances around the world are plentiful and capture the situation at a point and place in time. The Learning and Educational Achievements in Pakistan Schools (LEAPS) programme is qualitatively different because it already spans a period of almost two decades. The LEAPS programme has been tracking lower- and middle-income households in 120 randomly selected villages across three districts in rural Punjab since 2003. It has been revisiting them since then, most recently for the sixth time in 2018, roughly once every three years. That makes it one of the largest and longest panels of households in lower- and middle-income countries. This study is also unique as it looks at return on investment in education beyond an individual’s income and looks into the possible spillover into life circumstances and quality-of-life which is especially interesting for those interested in women empowerment and feminist movements.

In this latest round it surveyed 2006 women now aged 20-30. All these women were from the same 120 birth villages and have been tracked to their marital homes within or outside the village if they have married, migrated or moved for any other reason. Preliminary descriptive results of the long-running LEAPS study tell interesting stories. The headline finding of LEAPS investigators is that Pakistan is in the midst of a ‘generational shift’ where, for the first time in its education history, we have a ‘critical mass of moderately educated women’.

In this generation only 18.7 per cent of rural women are without an education, down from 75.5 per cent from their mothers’ generation. Nearly 50 per cent have an education ranging from a primary to secondary education, up from just 20 per cent in the previous generation. A stunning 22.9 per cent have a higher secondary or above education, up from an almost nothing 0.3 per cent in their previous generation.



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Existing plans, at least in the domain of education, remain unguided by some of the very excellent evidence that is available. Meanwhile, the Planning Commission is organizing a ‘Turnaround Pakistan’ conference perhaps as early as May 28 to conduct national consultations. Whether a hurriedly thrown together conference can change the way business is done remains to be seen.

Comment by Riaz Haq on August 16, 2022 at 10:20am

Pakistani UN envoy Dr. Nafis Sadik, a champion of women's health and rights around the world, dies at 92

https://www.npr.org/2022/08/16/1117653776/nafis-sadik-a-champion-of...

Born in Jaunpur in British-ruled India, Nafis Sadik was the daughter of Iffat Ara and Muhammad Shoaib, a former Pakistani finance minister. After receiving her medical degree from Dow Medical College in Karachi, she began her career working in women's and children's wards in Pakistani armed forces hospitals from 1954 to 1963. The following year she was appointed head of the health section of the government Planning Commission.

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Nafis Sadik, a Pakistani doctor who championed women's health and rights and spearheaded the breakthrough action plan adopted by 179 countries at the 1994 U.N. population conference, died five days before her 93rd birthday, her son said late Monday.

Omar Sadik said his mother died of natural causes at her home in New York on Sunday night.

Nafis Sadik joined the U.N. Population Fund in 1971, became its assistant executive director in 1977, and was appointed executive director in 1987 by then Secretary-General Javier Perez de Cuellar after the sudden death of its chief, Rafael Salas. She was the first woman to head a major United Nations program that is voluntarily funded.

In June 1990, Perez de Cuellar appointed Sadik to be secretary-general of the fifth U.N. International Conference on Population and Development in 1994, and she became the architect of its groundbreaking program of action which recognized for the first time that women have the right to control their reproductive and sexual health and to choose whether to become pregnant.


The Cairo conference also reached consensus on a series of goals including universal primary education in all countries by 2015 — a goal that still hasn't been met — and wider access for women to secondary and higher education. It also set goals to reduce infant and child mortality and maternal mortality and to provide access to reproductive and sexual health services, including family planning.

While the conference broke a taboo on discussing sexuality, it stopped short of recognizing that women have the right to control decisions about when they have sex and when they get married.

Natalia Kanem, current executive director of the U.N. Population Fund, called Sadik a "proud champion of choice and tireless advocate for women's health, rights and empowerment."

"Her bold vision and leadership in Cairo set the world on an ambitious path," a journey that she said continued at the 1995 U.N. women's conference in Beijing and with adoption of U.N. development goals since 2000 that include achieving gender equality and many issues in the Cairo program of action.

Since Cairo, Kanem said, "millions of girls and young women have grown up knowing that their bodies belong to them, and that their futures are there to shape."

Comment by Riaz Haq on October 3, 2022 at 2:12pm

Empowering Women in Pakistan’s Economy: Lessons from Bangladesh
Written by Noorulain Naseem, Hadiqa Sohail
October 3, 2022


https://southasianvoices.org/empowering-women-in-pakistans-economy-...


Empowering and including women in the economy could be the untapped potential necessary to drive growth and development that is essential for reviving a staggering economy. Pakistan’s GDP could increase by 60 percent by 2025 if the female labor force becomes equal to the male labor force. However, to improve the access of women to the workforce in Pakistan, a deep knowledge of cultural and institutional constraints is important. Pakistan has the lowest level of gender parity when compared with other South Asian states. Offering an important comparative context, Bangladesh’s recent progress is a compelling case in particular as it is a relatively younger country, also has a Muslim majority, and faced alarming levels of poverty in the past but has been able to revive its economy, literacy rate, life expectancy and increase women participation in the workforce to 35 percent in recent years. Bangladesh’s can offer a powerful lesson in successful policies that bring women into economic development.

Living standards for many Pakistani women, and lack of access to health and education especially in rural areas are a substantial obstacle to economic empowerment. This is especially true in the former Federally Administered Tribal Areas (FATA) regions, where only 1 in 10 girls can read, and 50 percent of young girls have never stepped into a school. In Balochistan—which has the lowest female literacy rate of 24 percent in all of Pakistan’s provinces—67 percent of girls are out of school and female labor participation stands at just 4.9 percent. In addition, the health sector of rural sectors, especially the ex-FATA region, reflects dire conditions: women who give birth under medical care falls at around 26 percent in the ex-FATA regions. Lack of education, poor health, and absence from the formal economy eventually result in low levels of essential skillsets and financial independency.

The dire economic stagnation and lack of gender parity in Pakistan can be addressed by the introduction of women-centric developmental strategies by state institutions, international aid organizations, and endorsement of women’s economic empowerment at local level leadership. Community level programs can invest in building the sense of urgency to invest in women education, health, encourage entrepreneurship, with the intention of building a women workforce; that is skilled and facilitated at state and community level to corresponding industry and production requirements. This investment will be effective in twofold manner: first, internally, it will help drive the young female population’s appetite to achieve milestones in education, health, and contribute to innovation and in turn to the growth of economy. Externally, Pakistan’s untapped female skilled labor can help position Pakistan better in the competition with the regional and global economies. Calling for the female youth towards action and share responsibility, while also preparing and training this potential workforce can enable Pakistani women to help the state and its communities in overcoming the economic and development challenges.

Comment by Riaz Haq on December 8, 2022 at 7:07am

From Pakistan to the Philippines, women break open closed industries

Female pioneers make their mark as combat pilots, cricketers and chip technologists

https://asia.nikkei.com/Spotlight/Women-s-Wealth/From-Pakistan-to-t...


At the other end of the subcontinent, Urooj Mumtaz grew up playing cricket behind a carpet factory in Karachi, Pakistan. As a teen, she was captaining a boys’ team at the local club. “There still isn’t a girls’ team at the club,” Mumtaz told Nikkei Asia in an interview.

In 2006, she went on to captain Pakistan’s national cricket team, and later became the nation’s first woman to commentate an international men’s cricket match.

Both Alam and Mumtaz have managed to score a few wins on equality in their countries. Basics such as airfare, accommodation and gear have been secured, but several innings remain to pay parity.

“If the (men) are getting 100% then we are getting maybe 30 to 40%,” Alam said in an interview, noting the gap was narrower now than when they were making 5% to 10% a decade ago. Mumtaz said there was a fivefold gender pay differential in the highest category of cricket in Pakistan.

“When you get better facilities, when you pay them better … when you give them better travel, better hotels to stay at, everything translates into better results,” she said.

Several players and branding agencies have called on cricket boards to sharpen the spotlight on female cricketers via marketing campaigns. More fans would mean bigger television audiences and the promise of lucrative endorsement deals, which can run into hundreds of thousands of dollars for individual cricketers.

Comment by Riaz Haq on August 19, 2023 at 1:55pm

How the mobile phone is transforming Pakistan - Newspaper - DAWN.COM


https://www.dawn.com/news/1448782

How are we navigating our daily lives, connecting with our surroundings, equipped with the mobile phone?
Faiza Shah Published December 2, 2018

Mehreen Kashif from Larkana, for example, manages a business of hand-embroidered apparel and bed linen without leaving her home. It has been four years since she launched her work-from-home enterprise through a Facebook page and then contacting clients through WhatsApp.

“Women are not allowed to leave home here,” she explains. Owning a mobile phone has been a game-changer, though, as she has been able to expand her business over only four years and that, too, countrywide. Most of her clients are from Punjab, where she also orders fabric from. She has it shipped from Al Karam textile mills in Faisalabad. She simply puts up new designs and items on her WhatsApp status and the orders from her phone contacts pour in. She estimates about 4,000 repeat customers but also claims that they are “unlimited” and “it is almost getting hard to keep up with the orders.”

Mehreen caters to customised orders as well. She has 30 women working for her, and has provided two of them with mobile phones as, “it is easier to share pictures of the designs they work with.” Her effort is to seek out embroiderers with skill but also those who are truly in need of money. And this is a driving force behind managing her business; the ability to employ women who have talent but are house-bound under the dictates of rural traditions.

“They just come to my house for work,” she says of her employees. “The phone has facilitated us living in such an area where women are not allowed to leave their houses. It has helped me because I also do not have permission to go out.”


A similar story is echoed by Salma Ilyas, who runs a kitchen business in Karachi to provide home-cooked meals to “a young professional class”. Mother to four young ones, her husband owned a small business of selling paper. One fine day, the business got wrapped up as the owner of the building housing the paper shop decided to remove all businessmen from the building. With no backup plan, with no storage space for the bundles of paper already bought in wholesale, the Ilyases were in trouble.

“One day, I just cooked achaar gosht and put up pictures on my Facebook wall,” narrates Salma. “People started liking the photos and asked how much for a plate. That sparked an idea to sell what I cook. That week I made almost as much as my husband would make every week in his paper business.”

Things suddenly changed financially for the Ilyases as Salma dragged the family out of its quagmire. With some savings, she upgraded her cooking range, bought better utensils, and went full-time. Her husband now receives orders on WhatsApp and handles the food delivery component of the business. The paper from the old business was sold onwards to someone else. And as Salma puts it, her marriage and domestic harmony seems to be at an all-time high because of WhatsApp.

What is interesting is how travel and restaurant deliveries — 31 percent and 24 percent consumers respectively purchasing within the category — are driving the growth for the evolving mobile industry in Pakistan.”

As with the Ilyases, the mobile phone has brought together the service provider and client, almost eliminating the middleman entirely. Business cards used to be a thing of yesteryear, now it’s the WhatsApp number. The service provider, such as an electrician, a cook, or a car mechanic, gives their mobile number to clients along with a fair bit of reliability. As clients have a mobile number of the electrician or AC repairman, they can catch a hold of him pretty much anytime during working hours. In other words, phones have broadened opportunities for recreation and business alike.

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