ISLAMABAD INSIGHT: THE STATE OF THE MEDIA
Unlimited Greed Brings
Pakistan Media Under
Overdue Scrutiny, Much
THE LAST DECADE or so has seen
the Pakistan media, especially the TV
guys, grab immense power and
unmatched notoriety while making tons
of money, mostly undeserved.
All this was done, in most cases, while
blatantly flouting basic media ethics.
Some media houses had actually
started believing and publicly claiming
they were kingmakers and could make
or overthrow any government.
Not so anymore. The 2018 general
election saw this media role at its best,
or probably the worst.
Ruling politicians and greedy business
tycoons who fraudulently acquired
massive government lands, contracts,
favours and kickbacks, dumped billions on the media believing that it will
shield them from the law and from all sorts of accountability, if ever it
They were wrong. The day of reckoning will come so soon, no one had
The people of Pakistan threw up a new leadership in 2018 and broke the
iron-fist hold of political/business mobsters who were holding the country
hostage for years.
Most importantly national institutions finally realized the danger to the
country and stood up firmly to play their role.
The army and the judiciary joined hands with desperate citizens to
challenge the deeply rotten status quo for the first time and rightly so.
As a result a new set up came into power and now details of how the
politicians, tycoons and the media gurus gobbled up billions are emerging.
Since Imran Khan’s PTI was not a partner in this mammoth national
crime, it has no hesitation in releasing these details. Mindboggling figures
Only the government media advertising was upwards of Rs50 billion. Big
business houses dished out many more to buy the screens and selfproclaimed important people sitting behind these small screens.
The media was up for a grand loot sale.
Since the story thus emerging is about its own dirty linen, the media would
never have told it. Thanks to the social media the shackles have been
broken and information is now flowing freely.
Starting with the electronic media, as it has grown out of proportion and
way too big for its shoes, one official list recently came out showing the
rates at which 36 news TV channels were receiving ads from the
While the full list, issued by the Information Secretary, is available on the
social media, a quick look shows Geo News was getting the highest rate of
Rs290,500 per minute, Dunya TV was receiving Rs270,000, the seven
channels getting Rs245,000 each were Abb Tak, ARY, Express, Roze
News, Samaa, 92-News and Hum News. News One got Rs240,000.
Others rated over Rs200K included: 7-News (227.5K), Lahore News,
Sindh TV, Neo News, KTN News, Khyber News, K-21, Dawn News, Din
News, City-42, Capital TV, Apna TV (210K each).
Waseb TV had a rate of 190K, Business Plus (182K), Aaj News,
Channel-24, Channel-5, Royal News, VSH (175K each), Such TV (147K),
K-2 (140K), Star Asia (130K), GNN (122K), and the lowest 105K going to
Punjab TV and Mashriq TV. Public TV was not yet rated.