Pakistan Digital Gig Economy Surged 69% Amid COVID19 Pandemic

Pakistan's digital gig economy has surged 69% during the COVID19 pandemic, putting the country among the world's top 4 hottest online freelancer markets, reports  Payoneer, a global payments platform company based in Silicon Valley, in its latest report. Payoneer attributes it to government programs such as Punjab government's e Rozgaar program that has been offering free online courses in digital freelancing. The sudden rush to learn skills online boosted the demand for instructors. The Pakistan government filled this demand by hiring alumni of programs like e Rozgaar who were successfully participating in the gig economy.

Punjab government's e-rozgaar program logo

After a brief dip in January 2020, the demand for freelancers took off in February and increased by double digits each month starting in March until June when it surged 47% at the time the data was compiled by Payoneer for its report.“ Likewise, this response is reflected in the revenue figures where freelancing continued to grow year-on-year but temporarily slowing from 21 per cent growth in March to 16 per cent growth in May,” the report noted. e-Rozgaar’s latest group of graduates earned the highest ever income for a new class of the program--earning over Rs. 25 million in three months during the Covid-19 lockdown. PITB Chairman Azfar Manzoor told Profit magazine that e-Rozgaar was playing a pivotal role in curbing youth unemployment. 

Online Freelance Revenue Surge in Pakistan. Source: Payoneer

“One factor that goes a long way to explain this is that in April, local government authorities took the initiative to rapidly shut down educational institutes as a way to contain the spread of the virus,” the report said, adding that this led to the development of a new online education system and as part of this initiative, government training programs, such as e-Rozgaar, expanded its services throughout the country, offering people a new way to enhance their professional capabilities. “The mission was to help expedite freelancing skills for thousands and enable them to earn a living in the most in-demand fields and ultimately lead to a higher employment rate,” the report highlighted.

A global survey conducted by Payoneer, shows that Pakistani women freelancers are earning $22 an hour, 10% more than the $20 an hour earned by men. While Pakistani male freelancers earnings are at par with global average, Pakistani female earnings are higher than the global average for freelancers. Digital gig economy is not only helping women earn more than men but it is also reducing barriers to women's labor force participation in the country. The survey also concludes that having a university degree does not help you earn more in the growing gig economy. The survey was conducted in 2015.

Freelancers Hourly Rate by Gender. Source: Payoneer


An average Pakistani freelancer working 34 hours a week at $20 an hour earns $34,000 a year, or Rs. 5.7 million a year, a small fortune for a young Pakistani. This is one of the upsides of the online global labor market for skilled young men and women in developing nations like Pakistan. Sometimes freelancing experience leads to tech startups in Pakistan.

Another interesting survey finding is that freelancers with a university degree earn about 10% less on average than those with just the high-school diploma. This indicates that the freelancers skills matter more than the level of formal education.

Average Hourly Rate by Education. Source: Payoneer

Payoneer surveyed 23,000 freelancers worldwide, including emerging markets such as Pakistan, the Philippines and the Ukraine. Survey respondents comprise a random sample of Payoneer’s cross-border payment platform users, providing unique insights into how these globally-enabled freelancers operate, what makes them successful and what rates they command.

Freelancers Average Work Week. Source: Payoneer 

Pakistani freelancers worked about 34 hours a week, a little less than the 36 hours global average. Indian freelancers log 37.4 hours a week and Bangladeshis 35.9 hours weekly. Freelancers from Kenya average the highest amount of hours per week (42.6) with Egypt coming in second (38.5). Professionals working in Morocco and Tunisia work the fewest hours per week, potentially as a high percentage of them are also working at companies as well

Pakistan's digital gig economy growth is the fastest in Asia and fourth fastest in the world, according to digital payments platform Payoneer.

Gig Economy Growth in Q2/2019. Source: Payoneer
United States led gig economy growth of 78% followed by the United Kingdom 59%, Brazil 48%, Pakistan 47% and Ukraine 36%. Asia growth was led by Pakistan followed by Philippines (35%) , India  (29%) and Bangladesh (27%).

The rapid gig economy expansion of 47% in Pakistan  was fueled by several factors including the country's very young population 70% of which is under 30 years of age coupled with improvements in science and technical education and expansion of high-speed broadband access.  Pakistani freelancers under the age of 35 generated 77% of the revenue in second quarter of 2019.

Growth in Freelance Work. Source: Payoneer

Mohsin Muzaffar, head of business development at Payoneer in Pakistan, has said as follows: "Government investment in enhancing digital skills has helped create a skilled freelancer workforce while blanket 4G coverage across Pakistan has given freelancers unprecedented access to
international jobs".

Global Freelance Revenue By Age. Source: Payoneer. 


In Q2/2019, Asia cemented its status as a freelancer hub.  Pakistan, Bangladesh and India, Philippines made it to the  top 10 list, collectively recording 238% increase from Q2/2018.


Online Labor Index. Source: Oxford Internet Institute

Silicon Valley based global payments platform Payoneer has reported that Pakistan's digital gig economy has surged 69% during the COVID19 pandemic, putting the country among the world's top 4 hottest online freelancer markets. A global survey results on freelancing show that Pakistani women freelancers are earning $22 an hour, 10% more than the $20 an hour earned by men. While Pakistani male freelancers earnings are at par with global average, Pakistani female earnings are higher than the global average for freelancers.   The survey also concludes that having a university degree does not help you earn more in growing gig economy. The survey was conducted in 2015. As of 2017, Pakistan freelancers ranked fourth in the world and accounted for 8.5% of the global online workforce, according to Online Labor Index compiled by Oxford Internet Institute. India led with 24% share followed by Bangladesh 16%, US 12%, Pakistan 8.5% and Philippines 6.5%.

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  • Riaz Haq

    UNDP mission to support Pakistan’s digital transformation

    https://www.dawn.com/news/1590655

    A United Nations Development Programme (UNDP) mission is in Pakistan to support the country’s digital transformation.

    Former chairman of National Database and Registration Authority (Nadra) Tariq Malik, who is currently the UNDP’s chief technical adviser on digital governance, is spearheading the mission.

    Mr Malik, who is advising member states on digital interventions aimed at improving governance, will initiate official mission from Nov 20, following his two-week quarantine.

    He will be meeting officials from UN agencies, development partners and key government officials.


    Mr Malik will meet, either virtually or in-person, key individuals and their technical staff.

    He is also expected to hold meetings with ministers and secretaries of government departments for the purpose.

    He is supposed to discuss digital Pakistan policy with IT ministry, role of digital technology in Covid-19 response with National Health Services Ministry and e-payment system with the governor of State Bank of Pakistan.

    He is also likely to discuss gender gap and statistics of registration of vulnerable population with Nadra chairman.

    The economic affairs’ division has already sent an official memorandum to all relevant ministries, divisions and departments to schedule their meetings with the UNDP official.

  • Riaz Haq

    ChatGPT will transform edtech, educational content creation, say experts at KLF
    Panel discussion stresses on need to incorporate AI in curriculums for win-win results

    https://www.brecorder.com/news/40227107

    Experts from the technology space in Pakistan agreed that the availability of ChatGPT has transformed edtech and educational content creation.

    They also noted that it will prove to be a challenge for educators because students are now becoming prone to using the chatbot for their assignments and homework, making it difficult for teachers to assess the performance of the candidate.

    Users say Microsoft’s Bing chatbot gets defensive and testy

    Speaking on the second day of 14th Karachi Literature Festival, they stated that artificial intelligence (AI) was set to disrupt the education segment of the world.

    The panel discussion, titled ‘Edtech-The New Normal’, stressed the need to reform the curriculum of educational institutions to incorporate new developments in technology so they can utilise it in everyday work. They admitted that technology should act as an enabler for a humans in daily lives.

    Knowledge Platform Founder and CEO Mahboob Mahmood said that plagiarism checks are a technical problem with chatbots like ChatGPT.

    “We cannot fight ChatGPT with 20th century tools. We will need 21st century technology for that,” he said. “The chatbot, however, promises personalisation of education.”

    Pakistan’s edtech startup Out-Class raises $500,000

    Speaking on the occasion, Katalyst Labs founder and CEO Jehan Ara stated that Stanford University has taken a lead in combating chatbots and developed Detect GPT to check if an article was generated through a chatbot. According to her, Detect GPT is 95% accurate.

    Daraz Pakistan Managing Director Ehsan Saya said that while ChatGPT was personalisation of education, it is light years behind in what it can do. He was of the view that the chatbot will be updated from time to time to offer new services.

    Startup ‘MyTutorPod’ used latest tools to ensure maximum productivity during pandemic

    Online education in Pakistan

    The speakers pointed out opportunities and challenges surrounding online education in Pakistan.

    Mahmood highlighted that edtech took off in Pakistan at the outset of Covid-19 and later its popularity retreated.

    “Lately, it is witnessing genuine growth because people have become sophisticated while using it,” he said. “We are one to two years away from inflection point of Edtech.”

    Pakistan’s edtech startup Maqsad raises $2.1 million in pre-seed funding

    Jehan stated that connectivity is a huge issue hindering the growth of Edtech in the country. “Even big cities like Karachi, Lahore and Islamabad see usual disruption in signals and this problem is rampant in small cities.”

    She stressed upon addressing connectivity problem on war footing. She also called for improving access to education for people with disabilities.

    “The disabled population should also be part of diversity. Next year, KLF should have sign language interpreters in sessions so that hearing impaired people can participate,” she recommented.

    She also said that lack of will of people to send their kids to educational institutions was also a problem.

    “Some people don’t want to send their sons to schools and force them to earn while they don’t send their daughters because they wear a veil.”

    Oxford University Press (OUP) Pakistan Management Director Arshad Saeed Husain stated that such students can utilise edtech and study from home at the time of their convenience.

    Edkasa: the startup using TikTok to spark students’ love for learning

    He also added that people usually question what is the future of OUP amid rapid rise in edtech, ebooks and online education.

    “The answer is that we create content and books are one classification of content. We had ventured into digital education long time back. Digital is the future.”

    He underlined that blended approach in education is needed where both print and digital content will be needed to study.

  • Riaz Haq

    The Philippines, India and Pakistan are the top three countries in terms of the number of workers being hired in the Asia-Pacific region, said a new report.

    https://www.khaleejtimes.com/jobs/uae-jobs-indian-pakistani-filipin...


    According to Deel’s State of Global Hiring Report released on Tuesday, Australia, Singapore, and India are the top three countries in the Asia-Pacific region where organisations were hiring last year. At the same time, Australia, Hong Kong and India were the fastest-growing countries for hiring new employees in the region.

    In the UAE, Indian and Pakistani nationals account for the largest number of people among all expatriate communities. There are around 3.5 million Indian nationals, 1.7 million Pakistanis and 650,000 Filipinos employed in different public and private sectors nationwide.


    The Deel study revealed that software engineering, sales and products were in the highest demand roles in Asia-Pacific.

    In terms of salaries, Taiwan, Thailand, and South Korea saw the biggest average salary gains across all jobs.

    Deel’s State of Global Hiring Report data is based on over 260,000 contracts and 15,000-plus customers across more than 160 countries, as well as over 500,000 data points from third-party sources, including Microverse. All countries, states, and cities in the report have at least 50 worker contracts on file as of December 2022.

    Globally, hiring sustained its momentum throughout the year, as 89 per cent of all contracts were for remote roles. Many companies looked abroad to optimise talent costs.

    Professor Samuel Dahan, chairman of Deel Lab for Global Employment, said average starting salaries for the role in content creation, operations and fiancé increased the most in the Philippines, India and Brazil.

    While compensation rates also fell worldwide for new workers for the roles of accountants, customer support agents, consultants, designers and software engineers

    Due to instability in the cryptocurrencies, Deel said, workers, lost some interest in receiving payments in cryptocurrencies.