Mass media revolution and rising consumption in Pakistan have spawned an impressive fashion scene in the last decade. It has given birth to a young and thriving fashion industry and created unprecedented opportunities for beautiful young professional models who show off a range of fashion apparel, cosmetics, jewelry and accessories as well as other consumer products and services to a rapidly growing brand-conscious middle class.It has also opened up export opportunities for brand-name textile and leather products and cosmetics and jewelry from Pakistan.
Here are some of the popular models often seen on TV and in print ads and on runways at frequent fashion shows in Pakistan and overseas:
Here's an ET report on a fashion show for buyers as part of Karachi Expo 2012:
As bridal fashion week was in full swing in Lahore, the city of lights saw its own two day fashion show.
As part of the annual Expo, a trade fair that bills itself as a platform that showcases “the very best of Pakistan”, the Trade Development Authority of Pakistan (TDAP) organised a fashion segment — a feature of the Expo that has become popular with those with an eye for what’s in vogue. As international and local buyers gathered under the Pearl Continental Marquee on October 4 and 5, designers such as Faiza Samee and Sonya Battla, along with artist Amin Gulgee presented some interesting work that reflected their signature style. While there was, of course, one hopelessly outdated collection, the majority did generate some fashionable numbers that could easily find a home for themselves in your closet.....Jackets
The runway saw some colourful and well-tailored jackets that can easily be thrown over a basic white top and rocked at a party...
Skins
Instead of just the regular chiffons, cottons and silks, designers experimented with some unusual fabric at the TDAP fashion event.....
Layers
Another trend spotted on the runway was layered kameezes and dresses. Faiza Samee created layers with richly coloured block prints in chiffon, and made screen print contemporary and different by mixing vivid block prints with animal prints and solid colours....
Ethnic
Tribal prints and frills were all the rage. While Faiza Samee presented fresh tribal-printed pajamas in silk that can be worn with a solid colour kurta, the PIFD designers pieced together tribal headgear with buttons at the neckline. ...
Breaking it up
More than one designer chose to add a belt to their outfit. Faiza Samee paired an embellished slim belt with a lovely screen printed tunic in orange, maroon and black....
Accessories
You can always expect Amin Gulgee to wow you with eccentric statement jewellery. Not only did his copper and bronze leaves and chunky choker necklaces impress foreign buyers in the crowd, they also make for very interesting fashion statements that can instantly glam up a long black dress. ...
Riaz Haq
Here's an ET report on a fashion show for buyers as part of Karachi Expo 2012:
As bridal fashion week was in full swing in Lahore, the city of lights saw its own two day fashion show.
As part of the annual Expo, a trade fair that bills itself as a platform that showcases “the very best of Pakistan”, the Trade Development Authority of Pakistan (TDAP) organised a fashion segment — a feature of the Expo that has become popular with those with an eye for what’s in vogue. As international and local buyers gathered under the Pearl Continental Marquee on October 4 and 5, designers such as Faiza Samee and Sonya Battla, along with artist Amin Gulgee presented some interesting work that reflected their signature style. While there was, of course, one hopelessly outdated collection, the majority did generate some fashionable numbers that could easily find a home for themselves in your closet.....Jackets
The runway saw some colourful and well-tailored jackets that can easily be thrown over a basic white top and rocked at a party...
Skins
Instead of just the regular chiffons, cottons and silks, designers experimented with some unusual fabric at the TDAP fashion event.....
Layers
Another trend spotted on the runway was layered kameezes and dresses. Faiza Samee created layers with richly coloured block prints in chiffon, and made screen print contemporary and different by mixing vivid block prints with animal prints and solid colours....
Ethnic
Tribal prints and frills were all the rage. While Faiza Samee presented fresh tribal-printed pajamas in silk that can be worn with a solid colour kurta, the PIFD designers pieced together tribal headgear with buttons at the neckline. ...
Breaking it up
More than one designer chose to add a belt to their outfit. Faiza Samee paired an embellished slim belt with a lovely screen printed tunic in orange, maroon and black....
Accessories
You can always expect Amin Gulgee to wow you with eccentric statement jewellery. Not only did his copper and bronze leaves and chunky choker necklaces impress foreign buyers in the crowd, they also make for very interesting fashion statements that can instantly glam up a long black dress. ...
http://tribune.com.pk/story/448675/expo-pakistan-runway-trends-to-r...
Oct 8, 2012