Comment by Riaz Haq on June 1, 2015 at 11:23pm

#Pakistan's truck art in #Milan #Italy as Dolce & Gabbana borrow it for marketing campaign. #DGBeautyOnTheGo http://tribune.com.pk/story/894788/pakistani-truck-art-takes-over-s... Known best for its vespas, Milan’s streets and locals were acquainted with a Pakistani truck art inspired vehicle, used as part of Italian fashion house Dolce and Gabbana’s new beauty campaign.

The three-wheeled vehicle — or the rickshaw as we know it — at first glance has a strong resemblance to the art we see on our Pakistani trucks and rickshaws, with the use of bright colours and scenic images.

The project #DGBeautyOnTheGo is set to take over Milan throughout the summer until August and is aimed at promoting the brand’s new cosmetics collection.

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