India-Pakistan Cricket Match: The Biggest Single Event in the World of Sports

Why did Pakistan's decision to boycott the India-Pakistan match in solidarity with Bangladesh in this year's T20 World Cup send shockwaves around the world? And why did it trigger the International Cricket Council's and other cricket boards' urgent efforts to persuade Pakistan to return to the match? The reason has a lot to do with its massive financial impact, estimated to be as much as $500 million in this tournament alone. The ICC projects an average annual revenue of roughly $600 million in the current cycle from 2024 to 2027. The international cricketing body calls India, England and Australia "The Big Three" in the current revenue sharing formula. The reality is that India and Pakistan are "The Big Two" in terms of their revenue contributions from ICC events. 

The current dispute arose when the ICC, currently headed by the Indian Home Minister Amit Shah's son Jay Shah, replaced Bangladesh by Scotland in the 2026 ICC Men’s T20 World Cup after it refused to play their matches in India, citing security concerns. The Bangladesh Cricket Board (BCB) demanded a move to Sri Lanka, but the ICC rejected this, finding no credible threat, and formally removed Bangladesh from the tournament on January 24, 2026. Pakistan jumped in at this point to show solidarity with Bangladesh in its right to refuse to play in India based on its perception of security threat to its players. This forced the ICC to visit Pakistan to end its boycott based on assurances that Bangladesh will not be penalized for the current T20 tournament in terms of denial of its share of the ICC revenue. Bangladesh was also guaranteed hosting rights to an ICC event between now and 2031. 

India-Pakistan cricket matches consistently draw the biggest crowds and the largest TV viewerships than any other single sporting event anywhere. The 2025 Champions Trophy match between India and Pakistan set new digital records with 602 million viewers on JioHotstar. Compare this with the 2026 US Super Bowl match that was seen by 125 million people. 

The urgency with which the international sports body addressed it clearly established the massive leverage Pakistan Cricket Board (PCB) has in negotiating the terms of its participation in the ICC international tournaments. It also showed that Pakistan has not yet fully exercised this leverage to get a larger share of the ICC revenue. Currently, Pakistan is the fourth-largest recipient from the International Cricket Council (ICC), receiving a 5.75% share of the total revenue, which amounts to approximately $35–38 million annually under the 2024-27 cycle. India receives 38.5% of the ICC, the highest of all members, followed by England's 6.9% and Australia's 6.25%. Other full members receive 2-5% each while all the associate members together get 11%. 

If left unresolved, the dispute could have major financial ramifications for all of cricket, as the ICC’s $3 billion Indian media rights deal for 2024-27 with JioStar (a joint venture of Viacom18 and Disney Star) is largely predicated on India facing Pakistan every year in a global tournament, meaning each one is worth roughly $500m, according to The Guardian newspaper. Any reduction in the value of the ICC’s media rights, or a rebate from the current deal, would have major ramifications for all member nations of the ICC (International Cricket Council). 

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Comment by Riaz Haq 3 hours ago

India v Pakistan? I’d rather cover Italy than miserable, toxic spectacle
Once the fixture was one that journalists and broadcasters begged to attend, now it’s nothing more than a proxy for political point-scoring

By Mike Atherton

https://www.thetimes.com/sport/cricket/article/india-v-pakistan-t20...

ll eyes on Colombo on Sunday, then. Money in modern cricket does not so much talk as scream, so it was always likely that a way would be found for the India v Pakistan game to take place. This is the fixture that has become too big to fail — the contest that allows for the functioning of the international cricket system as it stands — even though it has become an unattractive game in its present guise, as a proxy for political point-scoring.

When Pakistan pulled out of the fixture a fortnight ago on government advice, so sending a financial shiver down the spine of the rest of the cricketing fraternity, it highlighted two things: first, how politicised the game has become in the region and, second, how fragile the cricket economy is, based to a disproportionate degree on one single match that can be played only in global events on neutral soil, between two countries whose relationship is toxic.

The line from Pakistan on their original decision to pull out was that they were standing in solidarity with Bangladesh. Mustafizur Rahman, a Bangladesh bowler, had been forcibly removed from the Indian Premier League in January by the Board of Control for Cricket in India, after political pressure amid deteriorating relations between India and Bangladesh, which, in turn, prompted Bangladesh to pull out of the T20 World Cup, in a tit-for-tat move, citing security concerns and government advice.

Pakistan seized their chance. Their initial refusal to play India was not so much a move of principle, but of opportunism: a moment to further unsettle an already unstable situation; to destabilise a tournament in India in the same way the Champions Trophy in Pakistan had been upended a year earlier, and a moment to remind everyone that they have significant skin in a game around which the entire cricketing financial system revolves.

The diplomacy that followed was a reminder that cricket is more than a game in these parts. Heads of governments were involved; history was revisited, friendships noted, obligations invoked. The ICC had a key role, too, given its reliance on this one match taking place. As has been often noted, the ICC is, in effect, an events company, organising annual global tournaments to keep franchise cricket at bay and prop up the balance sheets of its members. It has become a match then, to repeat, that is too big to fail.



There is likely to be the usual feverish anticipation over the next day or two; breathless articles about the number of eyeballs on the game, usually said to be somewhere in the mid-hundreds of millions, and the importance of the occasion. In truth, it has become a miserable spectacle recently — both on the field, where it has become too one-sided, and off it, where the result has been exploited in a performative way.

As Sushant Singh wrote on the Substack Cricket Et Al in September: “Cricket between India and Pakistan has ceased being sport in any meaningful sense. Like the daily flag-lowering at Wagah border, it has become choreographed hyper-jingoistic theatre designed to showcase noxious superiority and stoke nationalist sentiment.



“It is politically deployed as a weapon of toxic nationalism where the idea of sport and sportsmanship is subservient to the pursuit of national pride. Instead of building fraternal ties and people-to-people contact, the cricket field becomes the site of playing of their nationalist fantasies.”

Comment by Riaz Haq 3 hours ago

India v Pakistan? I’d rather cover Italy than miserable, toxic spectacle
Once the fixture was one that journalists and broadcasters begged to attend, now it’s nothing more than a proxy for political point-scoring

By Mike Atherton

https://www.thetimes.com/sport/cricket/article/india-v-pakistan-t20...

These comments came after the Asia Cup, a tournament in which India’s players refused to shake hands with their Pakistan counterparts; in which they refused to accept the trophy from the head of the Pakistan Cricket Board (a government minister), and after which India’s prime minister, Narendra Modi, sent a message on social media likening his team’s cricketing triumph to an earlier military operation in the Kashmir.

Once upon a time, it was the fixture that any journalist or broadcaster would beg to cover, it being the biggest, most consequential in the sport. Yet this week, to be frank, greater satisfaction was to be had covering matches involving Nepal and Italy. On Thursday, at the magnificent Wankhede Stadium in Mumbai, there was no subtext to the simple pleasure of the Italian supporters in the stands or on the faces of the Mosca brothers, Justin and Anthony, who took their team to their first-ever World Cup win.

They shared an unbeaten opening partnership of 124 and the joy on their faces was unconstrained when the winning runs were hit. Both are grade cricketers from Sydney with Italian heritage: Justin is a PE teacher at a local school, Anthony a carpenter by trade who teaches woodwork at a juvenile detention centre. Both dreamt of being Paolo Maldini or Roberto Baggio in their youth but have ended up on a winning side in a cricket World Cup instead. The player of the match, the leg spinner Crishan Kalugamage, tosses pizzas for a living.

So, yes, I’ll be tuning in on Sunday for the big match but, right now, it feels as much out of a sense of obligation than pleasure. The old cliché about sport being important precisely because it is so unimportant has rarely felt less applicable.

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