India with its massive disinformation campaign against Pakistan, as recently revealed by EU Disinfo Lab, appears to be following what a US think tank RAND calls "Firehose of Falsehood" propaganda model. It has over 750 fake media outlets covering 119 countries. There are over 750 domain names, some in the name of dead people and others using stolen identities. Pakistani policymakers charged with countering the Indian propaganda should read the RAND report "Firehose of Falsehoods" for its 5 specific recommendations to the US government to effectively respond to the Russian disinformation campaign. In particular they should heed its key advice: "All other things being equal, messages received in greater volume and from more sources will be more persuasive.......Don't expect to counter Russia's firehose of falsehood with the squirt gun of truth. Instead, put raincoats on those at whom the firehose is aimed" 

Scale and Duration of India's Campaign:

EU Disinfo Lab, an NGO that specializes in disinformation campaigns, has found that India is carrying out a massive 15-year-long disinformation campaign to hurt Pakistan. The key objective of the Indian campaign as reported in "Indian Chronicles" is as follows: "The creation of fake media in Brussels, Geneva and across the world and/or the repackaging and dissemination via ANI and obscure local media networks – at least in 97 countries – to multiply the repetition of online negative content about countries in conflict with India, in particular Pakistan".  After the disclosure of India's anti-Pakistan propaganda campaign, Washington-based US analyst Michael Kugelman tweeted: "The scale and duration of the EU/UN-centered Indian disinformation campaign exposed by @DisinfoEU is staggering. Imagine how the world would be reacting if this were, say, a Russian or Chinese operation".  

American Analyst Michael Kugelman's Tweet on Indian Disinformation ...

Firehose of Falsehood:

What Kugelman calls "Russian Operation" appears to be a reference to a US government-funded think tank RAND Corporation's report entitled "The Russian "Firehose of Falsehood" Propaganda Model". Here is an excerpt of the RAND report:

"Russian propaganda is produced in incredibly large volumes and is broadcast or otherwise distributed via a large number of channels. This propaganda includes text, video, audio, and still imagery propagated via the Internet, social media, satellite television, and traditional radio and television broadcasting. The producers and disseminators include a substantial force of paid Internet “trolls” who also often attack or undermine views or information that runs counter to Russian themes, doing so through online chat rooms, discussion forums, and comments sections on news and other websites".

EU Disinformation Lab Report on India's Disinformation Campaign Against Pakistan

Indian Political Unity Against Pakistan:  

Former US President Barack Obama has observed that “Expressing hostility toward Pakistan was still the quickest route to national unity (in India)”.  The Indian disinformation campaign is a manifestation of Indians' political unity against Pakistan.  EU Disinfo Lab has found that Indian Chronicles is a 15-year-long campaign that started in 2005 on former Prime Minister Manmohan Singh's watch, well before Prime Minister Narendra Modi's election to India's highest office in 2014. It has grown to over 750 fake media outlets covering 119 countries. There are over 750 domain names, some in the name of dead people and others using stolen identities.  Here is an excerpt of EU Disinfo Lab's report:

"The creation of fake media in Brussels, Geneva and across the world and/or the repackaging and dissemination via ANI and obscure local media networks – at least in 97 countries – to multiply the repetition of online negative content about countries in conflict with India, in particular Pakistan".