Nielsen, a global provider of data on consumers, reports that Pakistan consumer confidence has held steady at 99 for two consecutive quarters. This compares favorably with consumer confidence figures which declined over the previous quarter in the overall Middle East/Africa region. Among the region, UAE led the way for Middle East/Africa consumer confidence with an index of 109, a decline of five points from first-quarter 2014. Egypt (81) reported a drop of six points compared to the first quarter. South Africa posted the only regional confidence increase, climbing three points to 85, and confidence held steady in Saudi Arabia (102).
More than half (56%) of Middle East/ Africa respondents in Nielsen consumer surveys viewed their personal finances in a positive light which held steady from the first quarter. In Pakistan, 59 percent of the respondents believed the state of their finances was good or excellent, up from 57 percent in the first quarter of this year.
“Pakistani consumers are generally optimistic as seen by mostly high consumer confidence scores over the last three years. However, a score of 99 in the first as well as the second quarter of this year, is the highest we’ve seen since the second quarter of 2011,” said Mustafa Moosajee, Managing Director, Nielsen Pakistan. “This reflects the overall mood in the country, especially relating to economic conditions. The economy is showing signs of recovery but macro challenges remain.”
Pakistan's Nielsen consumer confidence index of 99 is just below 100, a level that indicates optimism. Countries at or above 100 are: China (111), India (121), Indonesia (124), UAE (114), Philippines (111), Thailand (108), Brazil (106), Switzerland (104), Saudi Arabia (102), Peru (101), United States (100), Denmark (100) and New Zealand (100).
Rising consumer is good but not sufficient to boost economic growth to meet the needs of growing population. What Pakistan requires badly now is significant new investments, both foreign and domestic, to overcome the ongoing energy crisis and rejuvenate the manufacturing sector.
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